Dengun Web Agency Blog

The Internet can be used for various purposes by the users according to their motivations. The same user can use it either for consulting news, for employment purposes, to search for products, or even to buy them.

An introduction to Graph Search and how it works.

Nowadays, with every service moving towards the cloud, web-development has become a highly demanded skill. There are endless ways to start discovering web-development but, in this guide, we'll go through each step to have the Django framework...

Landing pages are the websites' pages where visitors are redirected by many means. There are many ways to route users to a landing page, namely through advertising, newsletters, QR codes, social networks,...

Google's Search Network is a set of websites in which it is possible to realize Google AdWords campaigns. The network is composed by Google Search, Google Maps, Google Shopping, Google Images and Google Groups as well as several...

Google's Ad Display Network is a broad network of website that accept to implement its online marketing campaigns. Its reach represents around 80% of all global internet users...

Remarketing is one of several advertising campaigns available in Google AdWords. It consists in creating campaigns specifically for users that have previously visited our website, to whom we present personalized advertisements while they navigate...

Digital Marketing allows an exceptional segmentation either through search engine marketing, social networks or even email marketing. Accompanied to this segmentation is a great possibility to measure the results of an implemented campaign through..

The process of search engine optimization starts right when you start building your website. There are some elements in the website's HTML structure that search engines resort to determine the theme. Each page might be about different themes that...

In Dengun's prior blog article "Aspects of Digital Marketing: SEO", I mentioned that the most relevant aspect in off-page optimization is link building. Today we'll adresse this topic and I'll transmit a general perspective about it. Link building..

Email marketing, when properly used, can be a powerful marketing tool. Basically, email marketing consists of using an email service to broadcast advertising campaigns of any kind. For that we simply need a message, a contact list and a good...

The human being is social by nature therefore, belonging to a social group is inherent to human behavior. With the broadening of internet, the emergence of social networks was only natural to occur, motivated by...

According NetMarketShare, Google in Portugal detains 98% of search engine market share so when talking about Search Engine Marketing (SEM), we'll only be referring to this particular search engine. Definition: SEM is, according to Google, the...

In our previous article, "Introduction to Digital Marketing", I did a generalist approach to the subject, referring that there are some key aspects to be analyzed: SEO, SEM, SMM, EM, Monitoring Results. Initially, I thought one article would be...

We're looking for some skilled developers!

This is a marketing branch fairly recent, that emerged due to the maturation of the internet. The world wide web had its boom during the first decade of the XXI century, the global number of users has grown up a lot and nowadays it is part of...

Greetings blogosphere! Today, May 30, 2012, we witness a historic and very special moment: the post No. 1 of Dengun’s blog! This is the first of many posts that here will be published regularly.