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Citrina plants

The Beauty of the Algarve at Home

 

 

Challenge

 
Citrina offers a unique range of miniature citrus plants over 30 years in the making.  The company currently produces over 1.5 million citrus plants and markets its distinct brand across 32 EU and East European countries.
 
Citrina aproached us with a need of a new digital platform that could serve both their B2B and B2C customers. Instead of having two separate websites, the new solution should rather join them, generating leads from B2B commerce, and also being able to attract new B2C customers.
 
The biggest chellange was creating the Integrated Digital Marketing Strategy for the B2C market that Cirina decided to enter with the lounching of the new website. In the end of 2016 we planned and started implementing an Integrated Digital Marketing Strategy: Website UX and UI analysis and improvements of website's pages and layout, Setup of Google Adwords and  Facebook Campaigns, Social Media Strategy with content curation, Email Marketing Campaigns, Influencers marketing, Design and SEO Optimization. Since 2017 we also provide consultory in order to reach the customers offline, bring them to the website where they finish their customer way buying the products online.
 

Design
UX/UI ORIENTED WEB DESIGN
E-COMMERCE PLATFORM
backend & frontenD
Integrated Digital marketing
SOCIAL MEDIA, ONLINE ADVERTISING, EMAIL MARKETING, INFLUENCERS MARKETING, SEO,

 Their team is a perfect mix of left and right brains. When we met with them to discuss the project, we were immediately impressed with how easy they are to communicate with - just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was appropriate.

nick henley-welch

director at citrina

 

INTEGRATIONS
 

crm

STRIPE

IFTHENPAY

Paypal

Results

- BEAUTIFUL RESPONSIVE WEBSITE WITH ONLINE SHOP

- ONE BACK-OFFICE READY TO MANAGE ALL THEIR B2C AND B2B PRODUCTS
- BRAND AWARENESS GROWTH

- SELLS IN B2C MARKET & ONLINE LEADS ON B2B MARKET

Involvement

Through all the phases of the project (both conceptualization, development or post-launching), Dengun and Citrina worked closely in order to provide a clean and attractive website, with an e-commerce platform 100% integrated within.

Integrations such as Stripe, PayPal and Ifthenpay were developed, to help B2C customers in their user experience, and to ease online shopping. A fully integrated e-commerce backoffice was made available to the client, so Citrina could view and manage all their orders.

Then, our creative and dedicated marketing team joined forces in order for Citrina to share their loving and beautiful plants with all the plant-loving customers around the world.

DIGITAL CONSULTANCY
DESIGN & FRONTEND
BACKEND
DIGITAL MARKETING

WE DELIVER

Only a select few are able to deliver the perfect balance when it comes to online outsourcing services.

We pride ourselves on being one of them. How?

  • 90% delivery within budget
  • Result driven mindset
  • Great quality / cost ratio
  • Western cultural fit
  • Great location to visit and collaborate
  • English proficiency
  • Optimal timezone for collaboration (CET) 

 

LET´S TALK


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