EN — PT

Sul Informação

A faster, smarter, and more engaging news platform for global readers.

Web Development
Design
UX/UI

The Client

The Client

Sul Informação is one of the most prominent regional online newspapers in Portugal, with a strong digital presence and a leading role in the media landscape of the Algarve. Known for its independent journalism, real-time news coverage, and deep connection to the local community, Sul Informação is a trusted source of information for local, national, and international readers interested in the southern region of the country. With high daily traffic and a vast archive of content, it is a key player in the regional news ecosystem.

The Challenge

Challenge

Core technologies: WordPress


We were invited to design and develop a new digital platform for Sul Informação, with the goal of revitalising the publication’s image, enhancing user experience, and ensuring optimal technical performance to meet the demands of a large and growing audience.


The main challenges of the project included migrating and restructuring an extensive editorial database while preserving SEO performance, and significantly improving the website’s speed, responsiveness, and usability — particularly on mobile devices.


The new website was entirely custom-built in WordPress, with a design that reflects the brand identity and the operational needs of the editorial team.

Solution

 

  • Redefining the information architecture to provide a more intuitive and efficient navigation;

  • A fresh, modern and reader-focused design, making content easier to read and visually engaging;

  • A dynamic side navigation menu for immediate access to core editorial sections;

  • Advanced functionality, such as automated newsletter delivery, responsive layout, and ad management features;

  • Integration of widgets and dynamic blocks to highlight featured stories, opinion pieces, events, and more;

  • Technical improvements in SEO and site performance, ensuring long-term visibility and scalability.

Goals

Refresh and modernize the digital presence of Sul Informação, reflecting current UX/UI best practices

Enhance loading speed and site performance, especially under high daily traffic volumes

Improve overall reading experience and streamline access to key content

Build a scalable, future-proof digital infrastructure to support the publication’s ongoing growth

Provide a flexible, user-friendly CMS tailored to the editorial and advertising workflows

Strengthen Sul Informação positioning as the leading regional news source through a more professional and impactful digital experience

Results

Fully custom WordPress website, 100% responsive and mobile-first, with over 50 dynamic page templates

New layout and personalised graphic design tailored to the client’s needs

Interactive side menu with personalised categorisation and editorial highlights

Automated newsletter system integrated with latest content feeds

Intuitive backoffice for easy management of articles, categories, newsletters and advertising

Modular and scalable structure for future developments and new functionalities

Integration with analytics and performance tools (Google Analytics, Search Console, etc.)

Full technical and content SEO optimisation, including redirect strategy to retain organic rankings

Carefully managed migration of the full historical content database, ensuring content integrity and continued indexation