The main goal of SEO is to make the different pages of a website appear more easily at the top of a Search Engine Results Page (SERP) for organic searches – unpaid searches, that is, not from ads.
Find out how you can start to optimize your website.
The on-page SEO is related to the different optimization techniques that are done directly on the pages of the site. Here we highlight the search for keywords and the optimization of the different elements directly on the page.
Technical SEO is related to the technical aspects of the site, such as page loading speed, analysis of the sitemap structure to see if the site is easy to navigate by both the user and the crawler, analyzing responsiveness and UX-related particularities (User Experience), if it has duplicate content, among other aspects.
Local SEO is a strategy that helps businesses gain more visibility in local search results on Google by using location-based keywords. Any business that has a physical location can also benefit from local SEO, especially by properly optimizing their Google Business Profile page.
Off-page SEO refers to actions taken outside the site itself to impact ranking on search engine results pages, such as linkbuilding.
Unlike paid advertising, which brings results immediately, SEO is a strategy that brings results in the medium term. Optimizations take some time to take effect, as they are dependent on the search engine itself, which is not controllable by the SEO professional. However, a “healthy” website should have a good portion of its traffic coming from the organic channel and not be solely dependent on paid traffic.
After several years of experience optimizing websites from a variety of industries, our SEO experts will certainly help you achieve the results you are looking for.