Search Engine Optimization (SEO)

The main goal of SEO is to make the different pages of a website appear more easily at the top of a Search Engine Results Page (SERP) for organic searches – unpaid searches, that is, not from ads.

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Search Engine Optimization

Currently, there are countless websites on the Internet, many of them offering the same type of services or products.

In this competitive environment, whoever appears first wins, which usually happens to those who are better optimized. Having "only" one website nowadays is not enough to ensure good results.

It is in this competition that SEO comes in. It is divided into 4 areas, namely:

SEO On-Page

The on-page SEO is related to the different optimization techniques that are done directly on the pages of the site. Here we highlight the search for keywords and the optimization of the different elements directly on the page.

Technical SEO

Technical SEO is related to the technical aspects of the site, such as page loading speed, analysis of the sitemap structure to see if the site is easy to navigate by both the user and the crawler, analyzing responsiveness and UX-related particularities (User Experience), if it has duplicate content, among other aspects.

Local SEO

Local SEO is a strategy that helps businesses gain more visibility in local search results on Google by using location-based keywords. Any business that has a physical location can also benefit from local SEO, especially by properly optimizing their Google Business Profile page.

SEO Off-Page

Off-page SEO refers to actions taken outside the site itself to impact ranking on search engine results pages, such as linkbuilding.


Our SEO process is quite simple

  1. Website analysis – understand the state of the website in terms of optimization;
  2. Competition analysis – understand who they are and analyze their websites;
  3. Website optimization – application of the different optimization techniques, which will be part of an SEO plan customized according to the business model and area of expertise;
  4. Monitoring – The SEO work does not end when the SEO plan comes to an end. It is important to monitor whether optimizations are taking effect and, if not, re-optimize.

We have real and practical knowledge of the main good rules for optimizing websites in major search engines such as Google or Bing.

Unlike paid advertising, which brings results immediately, SEO is a strategy that brings results in the medium term. Optimizations take some time to take effect, as they are dependent on the search engine itself, which is not controllable by the SEO professional. However, a “healthy” website should have a good portion of its traffic coming from the organic channel and not be solely dependent on paid traffic.

After several years of experience optimizing websites from a variety of industries, our SEO experts will certainly help you achieve the results you are looking for.

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