DIGITAL MARKETING

App Store Optimization (ASO)

ASO is an application optimization strategy, with the main objective of increasing downloads / installations.

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App Store Optimization

The ASO (App Store Optimization) is a relatively new area, which came about with the appearance of applications.

Since this is an extremely competitive area, there is also the need for our application to be able to outdo others.

Optimization techniques are applied in both the App Store and Google Play.

If you consider that each of these stores are app aggregators, if the user does not know the name of the application, they will do a general search on these platforms.

Process

The best optimized application is the one that will be most likely to appear at the top.

That is, currently, it is not enough to have an application on the main platforms, it is also necessary that they are optimized, otherwise there is a risk that the application will not achieve its purpose: to reach users.

Some of these optimization techniques go through:

Keyword search – key step to target the app to your target audience;
Optimizing titles and subtitles;
Text optimization;
Images;
Icons;
Competition analysis.

The main goal of optimization is to increase the volume of downloads and decrease the rate of uninstall. To do this, the application must be found by the right users.

The application optimization service we have available is based on the best optimization techniques, proven with the various applications that we have helped to achieve great results in recent years.

DIGITAL MARKETING