DIGITAL MARKETING

CRO

Did you know that it is possible to increase conversions on your website with CRO?

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Having a website is awesome! But if it’s not optimized and conversion-oriented, it’s useless. Let’s convert visits into sales?

CRO - Conversion Rate Optimization

The CRO's job is not specifically to get more traffic to the website - that's the role of SEO.

The purpose of CRO is to increase the conversion rate on the website, that is, to make users who visit the website take a certain action that is considered a conversion, such as filling out a form or making a purchase.

CRO is nothing more than a strategy that aims to improve the website, so that the user experience is optimized.

For example, suppose a certain product is lacking in sales. When an A/B test is carried out, it is concluded that by changing the product description, an increase in sales may be possible. Therefore, this change is implemented, optimizing the sale of this product.

Process

How does a CRO strategy work?

  1. Analyze the data in order to see what can be improved, or to identify new opportunities that can be explored;
  2. Develop A/B tests – after the previous step, it is necessary to understand if in fact it is a good improvement. To this end, A/B tests will provide important data;
  3. Implement the strategy – after the previous step and reaching the conclusion that the improvement must be implemented, this is put into practice.

 

The CRO strategy should be a continuous process of improving the website by removing barriers that prevent the user from completing a certain action.

However, CRO should not be seen as a one-size-fits-all strategy.

An initial analysis is always necessary to understand what can be improved. These improvements must always be adapted to the business model and website.

Convert visits into sales

Having a website is awesome! But if it's not optimized and conversion-oriented, it's useless. Have you heard of the term Conversion Rate Optimization (CRO)? For us it's a piece of cake!

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