Did you know that it is possible to increase conversions on your website with CRO?
Having a website is awesome! But if it’s not optimized and conversion-oriented, it’s useless. Let’s convert visits into sales?
The purpose of CRO is to increase the conversion rate on the website, that is, to make users who visit the website take a certain action that is considered a conversion, such as filling out a form or making a purchase.
For example, suppose a certain product is lacking in sales. When an A/B test is carried out, it is concluded that by changing the product description, an increase in sales may be possible. Therefore, this change is implemented, optimizing the sale of this product.
The CRO strategy should be a continuous process of improving the website by removing barriers that prevent the user from completing a certain action.
An initial analysis is always necessary to understand what can be improved. These improvements must always be adapted to the business model and website.