Email marketing is a vital element of any marketing strategy. While it may seem like an outdated method, it is actually quite an effective means of generating leads.
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Email marketing should be seen as a strategy and as such, should be planned in order to later achieve the objectives set.
This strategy should be aligned with the company’s objectives, serving to bring qualified traffic to the website, increase leads and sales.
Equally important is the definition of the campaign’s visual line, which in addition to being appealing, should be in harmony with all the brand’s communication on other digital channels.
The campaign does not end when the email is sent. It is necessary to analyze the results and make the necessary adjustments.
Email marketing campaigns can serve several purposes: communicating a promotional discount or a new product, promoting brand awareness, sending specific campaigns such as: Mother’s Day, Father’s Day, Valentine’s Day, Easter, Summer, Christmas, among many others. The options are varied.
This is also a powerful channel that allows you to implement marketing automation strategies such as workflows, welcome email, discount campaigns, abandoned cart campaigns, especially important for the e-commerce area.
If you are undecided about using email marketing in your strategy, consider implementing it, as it can bring good results. Although, for example, social networks are one of the first choices in terms of communication, an organic publication reaches only a few people, due to the restriction on the part of algorithms. However, when it comes to email, there is no restriction.
We work with the main email marketing tools and will take care of everything for you, so you can make the most of this means of communication.
