DIGITAL MARKETING

Email Marketing

Email marketing is a vital element of any marketing strategy. While it may seem like an outdated method, it is actually quite an effective means of generating leads.

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Email Marketing

How many emails do you get per day? If the answer is "too many", then it's because you're receiving emails that don't grab your attention.

Over the several years preparing and sending emails, our team has acquired extensive experience in this area, which allows us to develop well-structured and results-positive email marketing strategies.

Email marketing should be seen as a strategy and as such, should be planned in order to later achieve the objectives set.

Strategy

Firstly, it is essential to identify our audience and their needs, as well as defining the best tone of voice to reach them.

This strategy should be aligned with the company’s objectives, serving to bring qualified traffic to the website, increase leads and sales.


Equally important is the definition of the campaign’s visual line, which in addition to being appealing, should be in harmony with all the brand’s communication on other digital channels.

The interpretation of the results that come from email marketing campaigns is also important.

The campaign does not end when the email is sent. It is necessary to analyze the results and make the necessary adjustments.


Email marketing campaigns can serve several purposes: communicating a promotional discount or a new product, promoting brand awareness, sending specific campaigns such as: Mother’s Day, Father’s Day, Valentine’s Day, Easter, Summer, Christmas, among many others. The options are varied.

 

This is also a powerful channel that allows you to implement marketing automation strategies such as workflows, welcome email, discount campaigns, abandoned cart campaigns, especially important for the e-commerce area.

The analysis of the results and the main KPI's is essential to identify and implement the necessary adjustments to the campaigns.

If you are undecided about using email marketing in your strategy, consider implementing it, as it can bring good results. Although, for example, social networks are one of the first choices in terms of communication, an organic publication reaches only a few people, due to the restriction on the part of algorithms. However, when it comes to email, there is no restriction.


We work with the main email marketing tools and will take care of everything for you, so you can make the most of this means of communication.

Build a strong relationship with your subscribers and potential customers

We deliver the right message to your audience at the right time!

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