Influencer marketing consists of a partnership between an influencer and a brand and in recent years, it has gained relevance, gaining its space in Digital Marketing. Currently, there are many companies that opt for this type of strategy.
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Another benefit of influencer marketing is the fact that it is not as intrusive as traditional marketing, and when we use an influencer to communicate a message, it loses its commercial connotation, presenting itself in a more natural way. There is also the advantage of being able to reach the influencer’s existing community.
There are influencers from various areas, so it is important to define suitability for a possible partnership. This step requires experience and may dictate the success or failure of collaboration.
Dengun has created many successful partnerships between influencers and their customers.
Influencer marketing can be applied to any type of business, no matter the size of your company.
Still have questions about influence marketing? Talk to us so we can advise you.