- May 30, 2022
- 5 minute read
WordPress was originally developed to be in perfect harmony with SEO (Search Engine Optimization).
Google and other search engines love WordPress! Customizing meta tags, URL settings, redirects, managing analytics data and even creating dynamic XML sitemaps are just a few examples of essential SEO settings and features included in WordPress via plugins.
Being free is the highlight of WordPress.
There is no need to invest any money to try the platform for the first time or start building a website. Along with this, WordPress itself provides layouts, templates and plugins, both free and paid for, to suit all styles and purposes.
The fact that it also doesn’t require license or ownership costs means that WordPress is not tied to development companies.
The entire installation process is highly intuitive and simple to learn.
The basic WordPress settings are more than enough to have a functional and ready-to-use website, as all the content, pages, articles, menus, etc. can be built without requiring any programming factor.
WordPress is also known for its “5-minute install”, where, as the name implies, it only takes 5 minutes for the user to install and start building a website.
The fact that all code is Open-Source means that it is under constant review by the community, with any weaknesses being quickly identified and addressed. Many plugins and themes contain functions designed to protect each user’s registration and login; also functioning as a safety net in the event of any error in the code.
WordPress security is an absolute priority for your entire development team.
By having the code in Open-Source, this allows anyone to study it in order to develop new themes and plugins.
The fact that the entire WordPress community shares their experiences helps keep the platform constantly growing and evolving.
Any Open-Source code is generally also safer, as mentioned earlier, it is reviewed and scrutinized by the community.
One of the great advantages of WordPress is its multitude of plugins, themes and widgets.
Building a layout with WordPress does not require great programming or design knowledge, as the variety of themes available on the Internet makes it possible to create a professional website in a simple, fast and effective way.
The WordPress plugin base is among the largest in the world, many of which are also free. Nowadays there are plugins for practically every type of functionality, from contact forms, E-commerce, social networks, to spam control, SEO, etc.
In the same way, the widgets (some already native to WordPress itself) also make the work of any developer much easier to build the menus and footers of a website.
As a software, WordPress is highly structured and documented, as there are many professionals, from designers to programmers, who are experts in this development platform. All the official documentation, the WordPress Codex, is also quite complete, easy to understand, and accessible for anyone to consult. In addition to this, most themes, plugins and widgets available for WordPress not only provide updated documentation, but also the entire history of old versions for download, in the event of any incompatibility.
WordPress has been translated into over 70 languages.
Each user can choose which language they prefer for the backoffice panel, as well as the main language for the website. In addition, through the installation of plugins such as WPML, it is possible for the user to define one or several alternative languages for any page of the website, with the simple click of a button, thus creating a multi-lingual website in the desired languages.
As a CMS, WordPress offers flexibility like no other platform.
Whether it’s a translation website, an online product store, a corporate website, or even a personal blog, WordPress has all the resources needed to create any type of website available to anyone. WordPress always includes a native Blog module, thus enabling an institutional website, for example, to enhance its digital strategy.
Finally, through plugins like WooCommerce, we can build an online store with practically all the essential features to run an online business. (About 30% of online stores these days are built with WooCommerce.)
