There is no need to cheat. When they land on your site, users will want to find what they need very quickly. If they don’t get this, they will take a peek at your neighbour. “Bye Bye Baby!”
A good website structure and fluid navigation can be decisive in user loyalty and in boosting conversions.
Tips for a good Site Structure:
- A simple and efficient Top-Level Menu. “Please turn off the complicatometer!”
- Simple URLs, based on the page title
- “Keep it Clean”, thinking about users and search engines. The information on your website must be found simply, easily and quickly
- Take a peek at the site structure of the major market players
Many more reasons could be identified, but these five are certainly the most common.
Finished reading this article and spotted some of these issues on your site, but not quite sure what to do next? We want you to know that we can help you. Let’s talk!