ENPT

Mapro Real Estate & Knight Frank

Helping premium real estate brands boost qualified leads by integrating AI, automation, and smart digital systems.

The Client

The Client

Mapro Real Estate & Knight Frank is a leading real estate agency focused on high-end properties in the Algarve’s most exclusive areas, including Quinta do Lago, Vale do Lobo, and Vilamoura. Over a 10-year partnership with Dengun, Mapro has transformed from a traditional real estate business into a digital-first brand — generating the majority of its sales through its own channels.

 

Throughout this partnership, we have played a key role in their digital transformation, offering continuous support in website development, design, and tailored digital marketing strategies.

The Challenge

Challenge

In a market where many agencies rely on Real Estate portals, Mapro wanted to break away from third-party dependence and build a smarter, 
self-sufficient digital ecosystem.

 

The challenge was to:

 

  • Generate high-quality leads directly
  • Redesign their website to boost UX and conversions
  • Improve search visibility in key luxury areas
  • Integrate core systems (website + CRM)
  • Introduce AI and automation to improve efficiency

Main Stacks: WordPress, Casafari CRM, AI Chatbot.

FACTS

What We Did (and Keep Doing)

Our approach is not about building websites — it’s about building relevance.




We helped Mapro Real Estate:

 

  • Generate consistent growth without relying on external portals
  • Create a fully integrated digital system (WordPress + Casafari CRM + AI chatbot)
  • Automate repetitive processes and streamline lead management
  • Enhance user experience and property discovery
  • Deploy cost-effective digital marketing campaigns (SEO, Google Ads, Social Media)
  • Introduce conversational AI to improve service and response time

Goals

Drive high-intent property inquiries

Increase direct property sales

Enhance Mapro’s independence from real estate portals

Improve user experience and lead generation

Implement effective digital marketing strategies

Helping Mapro to work smarter with AI and automation, reducing overhead and increasing service quality

Helping Mapro to stay ahead by adapting to how people now search, decide, and engage with real estate brands

The
Results

The Results

65%

of sales now come directly through their own digital channels

+300%

direct leads compared to other major real estate portals in Portugal

+545%

increase in conversion rate

+30%

growth in qualified leads from digital marketing

-20%

bounce rate