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Palmares

Elevating Luxury Living in Harmony with Nature Through Digital Excellence.

Digital Marketing
Web Development
Design
UX/UI

© 2024 ArchiMia. All rights reserved.

The Client

The Client

With a privileged location on the seafront and with the Alvor estuary as natural scenery, Palmares is the luxury resort in the Algarve that combines beauty, architecture, design, simultaneously creating harmony between golf and the ocean.

 

With an architectural design by RCR Arquitectes, Pritzker Prize winners, and a golf course designed by Robert Trent Jones II, this unique residential project currently includes a 5-star boutique hotel, the ClubHouse and the Michelin Star restaurant “Al Sud”.

 

Palmares therefore represents the opportunity to enjoy the best that the Algarve has to offer, in an exclusive environment, truly framed and in harmony with nature, with villas and apartments designed to enjoy the unique lifestyle that Palmares offers.

The Challenge

The Challenge

The first major challenge that was proposed to us was the development of a new website that had an appealing and interesting design, which reflected all the advantages and added value of Palmares, in an intuitive, easy-to-navigate way and showcased all the features of the resort.

The second challenge arose from the need to develop a Digital Marketing strategy in order to work on the new positioning of the resort, targeting a specific audience and with targeted communication to achieve the brand's objectives. Increasing the number of qualified leads, quality traffic to the website, and promoting brand visibility are the major objectives that are worked on across the different areas of activity: social media, Google Ads, SEO and Email Marketing. As a result of the work that has been carried out on digital channels, the direct booking of an apartment through Google Ads campaigns stands out, which reflects the quality of the implemented strategy.

Goals

Increase Brand Awareness

Increase qualified traffic to the website

Attract qualified Leads through the digital MKT strategy

Increase the number of Goals and fill in subscription forms

Increase the number of followers and engagement with social networks

The
Results

The Results

Website performance

+3.1K

Qualified leads (Social Media & Google Ads Campaigns)

+41%

Website conversions

33 558

Goal conversions through Google Ads campaigns

+5M

Goal conversions  (Social Media Campaigns)

Google Ads

~391K

Website Clicks

498.5M

Impressions

Social Media

+4.9M

People reached on Meta

+61.8K

Website sessions

+4.9K

Key events

~103K

Visits to Meta profiles

~194K

Landing page views

+2.5M

Meta post engagements