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BlueFleet Boat Trips & Tours

Charting a Course: Optimizing a Digital Ecosystem for Direct Bookings and Mobile-First Experiences.

Marketing
Web Development
Design
UX/UI

The Client

The Client

BlueFleet Boat Trips & Tours is a leading company in maritime-tourism experiences in the Algarve region, with a special focus on boat trips to the stunning Ponta da Piedade Caves. Throughout our partnership, BlueFleet has positioned itself as a benchmark brand in the sector, distinguishing itself through expertly guided tours, excellent customer service, a constantly updated fleet, and a strong eco-friendly approach. Its website is a crucial e-commerce platform for the business.


Our collaboration with BlueFleet has been fundamental to its digital transformation. We have provided continuous support in website development, design, and the implementation of personalized digital marketing strategies to drive their growth.

The Challenge

The Challenge

In a market where online visibility is crucial and competition is intense, BlueFleet sought to optimize its digital ecosystem to increase direct conversions and reduce dependence on intermediaries. The challenge was to:

 

  • Generating high-quality direct bookings.
  • Redesigning the website with a mobile-first approach to improve the user experience.
  • Optimizing mobile conversion by reducing page scrolling.
  • Simplifying the navigation and conversion process on the experiences listing page.
  • Implementing cross-sell strategies on the details page.
  • Rejuvenating the brand’s image on social media and optimizing Google Ads campaigns for qualified traffic.
  • Ensuring a seamless integration with its existing booking system.

Main Stacks: WordPress, GA4, Google Ads, Meta Ads, FareHarbor Booking Engine.

Facts

What We Did (and Keep Doing)

Our approach goes beyond simply building a website — our focus is on building relevance and a clear conversion path.
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We helped BlueFleet to:

 

  • Achieve consistent growth in bookings without relying exclusively on third-party portals.
  • Create a digital system optimized for conversion, ensuring a fluid user experience from browsing to the final purchase on the website via FareHarbor.
    Reduce friction in mobile navigation.
  • Implement effective digital marketing campaigns (Google Ads, Social Media).
  • Implement a robust SEO strategy to boost organic search visibility and attract high-intent traffic.
  • Ensure data accuracy and privacy compliance through continuous tracking verification and the implementation of Consent Mode.
  • Increase the average booking value through a cross-sell strategy.

Adjust and modernize the brand’s image on Social Media for stronger organic and paid engagement.

Goals

Increase direct bookings and reduce dependence on tour operators.

Improve the user experience on mobile devices.

Reduce bounce rate and excessive scrolling.

Implement a more profitable digital marketing strategy.

Results

2007%

ROAS

+70%

growth in sales in the last 5 years

+30%

of sales growth directly from its own digital channels

+17.8%

of direct bookings compared to other online channels