Citrina was born in 2015 in the Algarve, as a result of a family project. Back in 1970, British couple Andrew and Lindsey Henley-Welch dreamed of creating a citrus tree farm somewhere hot and sunny. The couple moved to Portugal where their passion became a reality.
Word spread, and soon they were supplying citrus trees to farmers across Portugal. Then in the 1980s, Andrew and Lindsey branched out into ornamental plants and very soon became internationally recognised as ‘the’ European specialists in miniature or dwarf ornamental citrus plants.
Today, Citrina offers a unique range of miniature citrus plants over 30 years in the making. The company currently produces over 1.5 million citrus plants and markets its distinct brand across 32 EU and Eastern European countries.
That was just the starting point of the strategy. Throughout the last 4 years of partnership we have continued to actively work on brand communication, as well as increasing Citrina’s online sales through automation and growth strategies.
Today we are proud to say that Citrina is so much more than a simple plant. Citrina is a piece of decorative and living art.
Citrina saw an increase of 44% of the return on their investment
Gained over 30,000 followers on social media, an increase of 352%
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