- Inbound Marketing and Content Marketing
To humanize yourself and generate trust, it is necessary to think of a marketing strategy that bets on the sustainability of actions, such as Inbound Marketing and Content Marketing. The purpose is to foster solid and deep relationships with your users, helping them to fulfill their goals and solve their problems.
How should I work this? Everything must be thought out in a personalized way and based on your audience: define topics about what you want to communicate organically, such as the way you will communicate. It is important that the concepts, topics, and tone of voice are well structured and solid.
- Does this mean that we should only resort to an organic strategy?
No. We should also benefit from online ads, such as Social Media and Google Ads, as they are crucial and complementary parts of an integrated and effective Digital Marketing Strategy. However, the entire strategy must be well planned so that communication is not invasive and consequently ignored.
- One to One Marketing
You can also use One to One Marketing through a personalized strategy, in combination with a Customer Relationship Management (CRM) software to automate customer contact functions and/or Chatbots, for example, through the following platforms:
CRM – HubSpot for Inbound marketing, sales, and customer support;
Chatbot – Intercom, a messaging platform that allows you to communicate with users in an integrated way on your website.
Its functions include emails; posts; chat with automated responses; user experience surveys; creation of dedicated landing pages; A/B testing and reporting.
These platforms enable the creation of complex workflows to optimize the user’s journey, from the awareness stage to loyalty, inside and outside the website. Its personalized features at the various points of contact with the user become a competitive advantage, humanizing your brand when used strategically.
- Customer experience
This is the name given to the set of perceptions and impressions that a consumer acquires about the brand and the entire interaction process, before, during and after a conversion – part of the experience created for the customer.
The combination of all the topics above will be part of your customer experience. This term is used, since customers are not only looking for good service, but also for a qualified consumption experience. In this way, the search to make it better must always be constant.