There are a lot of factors that influence Google Maps rankings and local rankings in general.
So, optimizing your local SEO (particularly your Google map pack) is not just about working on the Google My Business page, but the entire brand as a whole – from the website on-page optimization to the social media presence, external links and much more.
For better positioning on the map pack, Google evaluates all the brand signals available on the internet – such as link building, domain authority, anchor texts, consistency of information in contacts, CTR, mobile-friendliness, reviews and even the language used by reviewers.
For instance, if a client gives you a star rating but doesn’t write anything, this is less valuable in terms of positioning on a Google map pack. However, if a review includes keywords and locations that you’re targeting, this is much more effective as it serves as a trust signal to Google.
Still wondering if you should invest in Local SEO? Talk with our local SEO experts, and they will help set you up for success with a Google map pack optimization.